Great candidate experience is the core of successful recruiting and hiring. The candidate experience starts with a job candidate’s very first exposure to a potential employer and initial employer branding, but it encompasses the entire hiring process from the first touch to the final point of rejection or job offer and hire. When working on improving the candidate experience and enriching a candidate's job search process, consider the following areas:

  • Your corporate career site and job descriptions
  • Recruitment marketing and social media outreach
  • The online job application process
  • Any communication from your applicant tracking system
  • Any communication from a recruiter, recruiting coordinator, talent sourcer, interview team, or hiring manager.
  • The interview process
  • The welcome received from the company receptionist
  • Follow-up communication once interviews are completed
  • Rejection or job offer
  • Offer negotiation and acceptance
  • New hire on-boarding

Many problems with employee engagement and eventual turnover can be traced all the way back to poor candidate experience and under-developed recruiting strategies. Conversely, even rejected candidates can become external advocates for an employer when they feel respected by a good candidate experience. The most successful brands understand the importance of a job seeker's journey and design their recruiting processes so they treat candidates with the same level of consideration as they would customers.